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This web site zwickyrecycles.com has the following on the site, "Thank you for visiting ZPRs website,." Our analyzers noticed that the website also said " Our company specializes in reclaiming waste materials,and recycling these materials into engineered alternative biomass fuels." The Website also said " Ideally located in the heart of Eastern Pennsylvania, our Materials Recovery Facility has the equipment, staff, and the permitting that enables us to convert your wastes and your customers waste products into a clean green energy while saving our countrys natural resources and our nations over-used disposal sites. W David Zwicky, President." The website's header had Zwicky as the most important optimized keyword. It is followed by recycle, biomass, and fuel which isn't as highly ranked as Zwicky. The next words zwickyrecycles.com used was material. refuse was included but might not be seen by web engines.